Via TVbytheNumbers:

Of course Fox and American Idol won the TV ratings race last night, but the Tuesday results boosted the “Daylight Savings Time Killed My Show” meme again, as the broadcast ratings losses were widespread. [...] LOST fell yet again, down 10% from last week to a season low, and tied for a regular episode series low, 3.8 adults 18-49 rating.

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

[Via TVbythenumbers]

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Via Forbes:

To determine which series generated the most advertising revenue in 2009, we turned to Kantar Media, formerly TNS Media Intelligence, which tracks ad spending. The firm surveyed all regularly scheduled prime-time shows, excluding sports franchises, for our third annual list of TV’s Top Moneymakers. For an apples-to-apples comparison of network programs of differing lengths, the series are ranked based on ad revenue per average 30 minutes.

To be sure, the revenue figures provided are estimates. The amount individual buyers actually forked over for their collection of 30-second spots varies, depending on everything from advertisers’ perceptions about a show’s value to their clout with the respective network. The broadcast networks’ continued viewership decline along with a recessionary marketplace factored into the decision-making process as well.

TV’s Biggest Moneymakers

1. ‘American Idol,’ Fox ($8.1 million in ad dollars per half hour)
2. ‘Two and a Half Men,’ CBS ($3.1 million)
3. ‘24,’ Fox ($3 million)
4. ‘Grey’s Anatomy,’ ABC ($2.8 million)
5. ‘V,’ ABC ($2.8 million)
6. ‘Desperate Housewives,’ ABC ($2.7 million)
7. ‘Dancing with the Stars,’ ABC ($2.56 million)

8. Lost

ABC
Revenue Per 30 Minutes: $2.53 million
For a cult-like series that requires intense focus and commitment, advertisers are willing to shell out. Collectively, buyers forked over more than $5 million per episode during the long-running and ever-popular series’ second to last season.

[Via Forbes.com / Fancast.com]

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Via HitFix.com:

CBS moved into first overall in the 9 p.m. hour with a 10.3/16 for “NCIS: Los Angeles.” ABC’s “Lost” was second overall with a 5.6/9 and won the hour with a 4.2 rating in the key demo, both up from last week when “Idol” was two hours. NBC’s “Biggest Loser” had a 5.5/9 for third. An encore of “Glee” on FOX was in line with the show’s average for new originals thanks to that “Idol” bump. The CW’s “Melrose Place” returned with a 0.9/1, under 1.2 million viewers and a 0.5 rating in the demo. Those aren’t good numbers for “Melrose Place,” not that they require interpretation.

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LOST lost 13% of its adults 18-49 rating vs last week, dropping to a season low of 4.0 adults 18-49 rating.

[Via MediaWeek and TVbythenumbers]

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[Via TVbythenumbers]

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Via ABC press release:

February 22, 2010
Primetime Ratings Report
For the week of February 2, 2010
(Live + 7 Day Program Ratings)

ABC’s “Lost” Season 6 Opener Delivers Big Increases in DVR Playback, the

Series’ Biggest-Ever Premiere Jump of 2.2 Million Viewers and 1.1 Rating Point

ABC’s “Grey’s Anatomy” is Once Again TV’ Biggest Gainer in the DVR

Numbers, while ABC’s “Modern Family” is the Top Freshman Gainer

“Grey’s,” “Lost” and “Modern Family” Each Surge by Over 2 Million Viewers

Week No. 20: Live + 7 Day Ratings:

Based on Nielsen’s Live + 7 Day information for the week of February 1, 2010, which included the first round of data for the Season 6 of “Lost,” the 6th-year ABC drama premiere picked up an additional 2.2 million viewers (12.1 million to 14.3 million) and 1.1 Adult 18-49 rating points (5.6 rating to 6.7 rating) through DVR playback from its first-reported overnight numbers.  In fact in terms of actual gains and percentage gains, it was the biggest-ever increase for a “Lost” season opener through DVR playback. In the finalized numbers, “Lost” stood as the week’s No. 1 scripted TV show with Adults 18-49.
Read the rest of this entry »

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Via TVbythenumbers:

Lost held up very well with a 4.5/10 rating/share with adults 18-49 at 9pm against the games, dropping, but not too far, from last week’s 4.9/12.

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The total viewership for LOST dropped 1 million from last week’s premiere, but it was up 1.2 million viewers from season 5’s second episode and won the 9-10 p.m. hour with Adults 18-49.

[Via EW.com, TVbythenumbers.com]

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Via Digital Spy:

The return of Lost for its final season was a ratings success for Sky1 last night, according to early figures. The first two episodes of season six, which revealed what happened after Juliet attempted to detonate the bomb, pulled in audiences of 830k (3.4%) and 728k (3.7%) from 9pm.

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