To determine which series generated the most advertising revenue in 2009, we turned to Kantar Media, formerly TNS Media Intelligence, which tracks ad spending. The firm surveyed all regularly scheduled prime-time shows, excluding sports franchises, for our third annual list of TV’s Top Moneymakers. For an apples-to-apples comparison of network programs of differing lengths, the series are ranked based on ad revenue per average 30 minutes.
To be sure, the revenue figures provided are estimates. The amount individual buyers actually forked over for their collection of 30-second spots varies, depending on everything from advertisers’ perceptions about a show’s value to their clout with the respective network. The broadcast networks’ continued viewership decline along with a recessionary marketplace factored into the decision-making process as well.
TV’s Biggest Moneymakers
1. ‘American Idol,’ Fox ($8.1 million in ad dollars per half hour) 2. ‘Two and a Half Men,’ CBS ($3.1 million) 3. ‘24,’ Fox ($3 million) 4. ‘Grey’s Anatomy,’ ABC ($2.8 million) 5. ‘V,’ ABC ($2.8 million) 6. ‘Desperate Housewives,’ ABC ($2.7 million) 7. ‘Dancing with the Stars,’ ABC ($2.56 million)
8. Lost
ABC Revenue Per 30 Minutes:$2.53 million
For a cult-like series that requires intense focus and commitment, advertisers are willing to shell out. Collectively, buyers forked over more than $5 million per episode during the long-running and ever-popular series’ second to last season.
CBS moved into first overall in the 9 p.m. hour with a 10.3/16 for “NCIS: Los Angeles.” ABC’s “Lost” was second overall with a 5.6/9 and won the hour with a 4.2 rating in the key demo, both up from last week when “Idol” was two hours. NBC’s “Biggest Loser” had a 5.5/9 for third. An encore of “Glee” on FOX was in line with the show’s average for new originals thanks to that “Idol” bump. The CW’s “Melrose Place” returned with a 0.9/1, under 1.2 million viewers and a 0.5 rating in the demo. Those aren’t good numbers for “Melrose Place,” not that they require interpretation.
DK Publishing and ABC will release a LOST encyclopedia on August 24!
Product Description: Featuring more than 400 pages and over 1500 images, the LOST Encyclopedia will be a comprehensive guide to the characters, items, locations, plotlines, relationships, and mythologies from all six seasons of the landmark series aired on ABC-TV and produced by ABC Studios. Created in full collaboration with ABC Entertainment and ABC Studios, this will be the first and only fully licensed and comprehensive reference to all things LOST, and it includes a foreword by executive producers Damon Lindelof and Carlton Cuse. Authors:Tara Bennett and Paul Terry.
NOTE: I apologise for the lack of updates for the last couple of days. My PC monitor stopped working and I had to replace it with a new one. Stay tuned for more blog posts!
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Spoiler Alert: the title of Episode 6.07 is revealed at the beginning of the first video.
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To determine which series generated the most advertising revenue in 2009, we turned to Kantar Media, formerly TNS Media Intelligence, which tracks ad spending. The firm surveyed all regularly scheduled prime-time shows, excluding sports franchises, for our third annual list of TV’s Top Moneymakers. For an apples-to-apples comparison of network programs of differing lengths, the series are ranked based on ad revenue per average 30 minutes.
Tags: ABC, Ratings
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