Mar 11
Via Forbes:
To determine which series generated the most advertising revenue in 2009, we turned to Kantar Media, formerly TNS Media Intelligence, which tracks ad spending. The firm surveyed all regularly scheduled prime-time shows, excluding sports franchises, for our third annual list of TV’s Top Moneymakers. For an apples-to-apples comparison of network programs of differing lengths, the series are ranked based on ad revenue per average 30 minutes.
To be sure, the revenue figures provided are estimates. The amount individual buyers actually forked over for their collection of 30-second spots varies, depending on everything from advertisers’ perceptions about a show’s value to their clout with the respective network. The broadcast networks’ continued viewership decline along with a recessionary marketplace factored into the decision-making process as well.
TV’s Biggest Moneymakers
1. ‘American Idol,’ Fox ($8.1 million in ad dollars per half hour)
2. ‘Two and a Half Men,’ CBS ($3.1 million)
3. ‘24,’ Fox ($3 million)
4. ‘Grey’s Anatomy,’ ABC ($2.8 million)
5. ‘V,’ ABC ($2.8 million)
6. ‘Desperate Housewives,’ ABC ($2.7 million)
7. ‘Dancing with the Stars,’ ABC ($2.56 million)
8. Lost
ABC
Revenue Per 30 Minutes: $2.53 million
For a cult-like series that requires intense focus and commitment, advertisers are willing to shell out. Collectively, buyers forked over more than $5 million per episode during the long-running and ever-popular series’ second to last season.
[Via Forbes.com / Fancast.com]
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Mar 03
LOST lost 13% of its adults 18-49 rating vs last week, dropping to a season low of 4.0 adults 18-49 rating.
[Via MediaWeek and TVbythenumbers]
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Episode 6.06,
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Feb 22
Via ABC press release:
February 22, 2010
Primetime Ratings Report
For the week of February 2, 2010
(Live + 7 Day Program Ratings)
ABC’s “Lost” Season 6 Opener Delivers Big Increases in DVR Playback, the
Series’ Biggest-Ever Premiere Jump of 2.2 Million Viewers and 1.1 Rating Point
ABC’s “Grey’s Anatomy” is Once Again TV’ Biggest Gainer in the DVR
Numbers, while ABC’s “Modern Family” is the Top Freshman Gainer
“Grey’s,” “Lost” and “Modern Family” Each Surge by Over 2 Million Viewers
Week No. 20: Live + 7 Day Ratings:
Based on Nielsen’s Live + 7 Day information for the week of February 1, 2010, which included the first round of data for the Season 6 of “Lost,” the 6th-year ABC drama premiere picked up an additional 2.2 million viewers (12.1 million to 14.3 million) and 1.1 Adult 18-49 rating points (5.6 rating to 6.7 rating) through DVR playback from its first-reported overnight numbers. In fact in terms of actual gains and percentage gains, it was the biggest-ever increase for a “Lost” season opener through DVR playback. In the finalized numbers, “Lost” stood as the week’s No. 1 scripted TV show with Adults 18-49.
Read the rest of this entry »
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Feb 11
The total viewership for LOST dropped 1 million from last week’s premiere, but it was up 1.2 million viewers from season 5’s second episode and won the 9-10 p.m. hour with Adults 18-49.
[Via EW.com, TVbythenumbers.com]
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ABC,
Episode 6.03,
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Season 6
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Feb 03
Great news via TVbythenumbers.com:
Lost’s 5.6 adults 18-49 rating from 9-11pm was up 10% from last year’s 5.1 rating. (although ABC is reporting last year’s premiere at a 5.0 rating, which would make the increase 12%) That’s quite an accomplishment in today’s broadcast television environment and bodes well for this season’s results. It was also ABC’s best two hour ratings for a series since 11/27/07.
Full ratings table.
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Season 6
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Nov 04
Via THR Feed:
ABC’s “V” premiere was Tuesday’s highest-rated program in the adult demo, cracking usual leader CBS’ drama-series choke-hold on the evening.
“V” was seen by 13.9 million viewers and had a 5.0 preliminary rating among adults 18-49.
That’s the biggest scripted series premiere rating for a freshman show this fall. And particularly impressive for a show that’s self-starting ABC’s lineup (it’s the highest-rated 8 p.m. drama series debut since … ABC’s “Lost,” actually). Compared to the “Shark Tank” average in the time period, “V” was up a rather dizzying 213%.
“V” bested tough competition from “NCIS” (19.4 million, 4.2), which nonetheless ranked as the evening’s most-watched show. The alien invasion drama gained 4% from its first half hour to its second.
What did you think of the first episode of ‘V’? Did it live up to your expectations?
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ABC,
Elizabeth Mitchell,
Ratings,
V
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