Via Movieweb:

Jeff, when you look at Alias and you look at Lost and you look at Fringe, in my mind these are three really, really brilliant shows, but they’ve all had sort of rating issues. Is it the time slot, is it the complexity, what do you think people are looking for, and why do you think people are not tuning in, in larger numbers?

Jeff Pinkner: I think that, it’s funny, JJ Abrams and I have had this conversation on more than one occasion, and I think that Fringe, Lost, Alias, absolutely there’s a time slot issue, but at the end of the day, it’s more important to us that people fall in love with the shows. I’ve said before that these shows to me are like licorice, not everybody likes licorice, but the people that like licorice, love it. And I think it’s always been more important to us that we create shows that people can get passionate about. And the truth is, there’s only so much time in the day to get passionate about something, and there’s a lot of really great shows on. We never take it as a indication of the quality of our shows, how many people watch. It’s more important to us that the people that watch, really care about it deeply.

Related posts:

1. LOST Co-Creator J.J. Abrams Talks About His New Show “Fringe”
2. Damon Lindelof: “FRINGE Was My Idea. MINE”
3. New TV Promos Of J.J. Abrams’ FRINGE