Retaining nearly all of its big week-earlier season premiere audience among Total Viewers (94%) and Adults 18-49 (96%), ABC’s “Lost” jumped from its lead-in to dominate its new Thursday 9 o’clock time period for the second week in a row. In its time period, the ABC drama outpaced its closest competitors by 3.2 million viewers (15.1 million vs. 11.9 million - CBS) and by 100% in Adults 18-49 (6.4/16 vs. 3.2/8 - NBC).
“Lost” held on to nearly all of its season premiere audience from the prior week in Total Viewers (94% - 15.1 million vs. 16.1 million) and Adults 18-49 (96% - 6.4/16 vs. 6.7/17), while growing from its season opener among Adults 18-34 (6.1/16 vs. 6.0/17) and Women 18-34 (6.7/17 vs. 6.3/17).
Our graphic with the progression of Lost’s ratings has been updated. Click on the image to enlarge:
Tags: ABC, Confirmed Dead, Ratings, Season 4
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